Plotting a novel and weaving a story through a digital platform are very similar. As a writer, you must communicate the big picture idea through crucial details that capture a reader’s attention– making them engage with the story you want to tell.
As a freelance digital content writer and strategist I’ve told brand stories through websites by focusing on the client’s core needs, consumer motivation, and content management.
Completed for Cleveland University
- Edited all website content, storytelling a new university focus (AKA expanding degrees)
- Optimized content to increase “search and find” for potential students
- Created website content for new degrees
- Recommended content management strategy to highlight new degrees
- Optimized crucial blog posts
- List of key search terms for new degrees
Completed for Randy Neal Floral Design
- Content management and creation for new website blog
- Created a content schedule based on Google trends and social media data
- Wrote optimized blog posts based on researched topics and client recommendations
- Regularly engaged with client to ensure needs were being met
Check out an optimized post from the website.
Stephanie Farris Young 