My passion for writing and end-to-end business experiences helps me engage fans and soon-to be-fans on a holistic content journey that keeps them coming back for more.
What I love to do…
- Digital Content Writing and Strategy
- Content Management
- Data Analysis
- Consumer Engagement
- Content Strategy
- Brand Voice
- UX Editorial and Storytelling
- VUI and Voice Command Dialogue
- SEO Optimization
- Metadata Keyword Strategy and Generation
- Taxonomy Strategy
- Translate Complex Ideas into Easy Content
- Consumer Insight Development
- Gamification
- Story-boarding and Brainstorming
- Alt Text Accessibility Writing
- Technical Writing
Optimize 
Activate 
Connect
I’m a brand innovator.
Using strategic thinking and creative know-how, I distill brands to their core essence and create content, products, messages, and services to engage new customers.
Truths About Me
- Trained for and won pancake eating contest
- Poetry Major/Marketing Minor
- Organized 500 attendees at Bill Nye The Science Guy book signing
- Ran pie shop out of my home kitchen
- Never had a speeding ticket
- Made Patrick Stewart giggle
- Favorite WWE Tag Team Wrestlers: The New Day
I live the life of a digital writer, creative strategist, and innovation leader at Hallmark Cards Inc.
Through creative content I activate untapped consumer engagement through Apps, Ecommerce, Blogs, YouTube, and Alexa.
And did I mention, data is my catnip?
Using data analytics to understand true consumer need, solving the puzzle of SEO optimization, and writing seamless UX stories just makes me a happy writer.
I know my way around: Lucid Chart, Slack, WordPress, Basecamp, Excel, Word, PowerPoint, Alexa, Google Trends, Google Analytics, Flurry
Partners and Collaborators
Stephanie Farris Young 