VR & YouTube

Using virtual reality and a pop-up, patented VR viewer, I collaborated with engineers to create a 360-degree viewing experience for greeting cards. We partnered with GoPro and Bic Media to provide VR videos of thrill-seeking experiences like surfing, sky-diving, and a ride on one of America’s longest roller coasters.

I helped turn complex technical instructions into easy to understand user experiences, and combined greeting card content with the digital storytelling. I also created the strategy for and wrote optimized Hallmark VR YouTube descriptions which got nearly a million views.

My Project Skills

  • Insight development
  • Research and Consumer Testing
  • Editorial direction and strategy
  • Content management schedule
  • Content and product voice
  • Integrated digital/tangible storytelling
  • VR video script
  • Naming
  • Wrote greeting card content
  • Created metadata search terms per VR theme
  • Wrote SEO Optimized YouTube descriptions

Example of an SEO Optimized YouTube Description

Playlist Title: Hallmark Virtual Reality- Roller Coaster Video Title: Hallmark VR- Ride a Roller Coaster Description Virtual Reality: Ride a Roller Coaster

Take a 360˚ virtual roller coaster ride with Hallmark’s VR viewer using this video.  Watch as you buckle in, climb high, drop and swerve with every twisty turn. Experience the thrill of a roller coaster without ever leaving the house!

Hallmark VR Virtual Reality

The Hallmark VR Viewer works with other Hallmark VR videos. Get ready to watch the 360˚ fun! Check out more VR Virtual Reality experiences via Hallmark Cards here [Insert Link]

 VR Virtual Reality Viewer Instructions:

A full video tutorial on how to use Hallmark’s VR Viewer can be found here: [Insert Link]  It is simple and easy to set up.

Make sure the YouTube app is installed on your phone.

Tear the viewer out from the card, pop it up, but don’t slide your phone in yet! Watch the instructional video and listen for the beep. Tap the viewer icon to split the video into VR mode. Insert your phone into the viewer and you’re all set!