Hallmark Card Finder Skill

Leveraging my dialogue writing experience and app notification past, I led content development and VUI strategy/copywriting for Hallmark’s first Alexa skill.

I pitched the importance of voice command to a 109-year-old ink and paper company and was given the resources to explore it. With a cross-functional team I helped develop, the soon to be released, Hallmark Card Finder Skill that reduces the visual sea of cards into a soundbite.

Not only did we create a Hallmark branded audio shopping aisle, we invented a whole new way to listen to product descriptions.

Link to Hallmark Card Finder Skill in Amazon https://www.amazon.com/dp/B084CS97B9

Hallmark Card Finder Skill Store Description

“Alexa, open Hallmark Card Finder”

Shop for Hallmark greeting cards with your voice.

The Hallmark Card Finder recommends the right greeting card for any relationship, and lets you buy it straight from Alexa. The skill helps you shop by personally selecting cards for you to give to family and friends.

Just tell the Hallmark Card Finder the occasion and recipient you’re shopping for (like “a birthday card for mom”), and the skill plays audio recordings of card descriptions and messages. You can easily select and order greeting cards, all with your voice. If you want to see a greeting card after listening to the description, you simply ask Alexa for a preview, and she’ll drop the card into the Activity section of your Alexa app.

 When you find a greeting card you like, you can buy it with your voice and it will be shipped directly to you.

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Hallmark Alexa Blueprints

I also led creative content and the audio strategy on Amazon’s first co-branded blueprint skills, Hallmark Greetings Blueprints. Our Valentine’s blueprint was shared to other users more than any other blueprint during the week of Valentines and our card blueprints were more popular than other greeting card skills offered.

Link to Hallmark Blueprints on Amazon

My Alexa Skills and Responsibilities

• Insight development
• User voice command research and Alexa testing
• Editorial direction and content strategy
• Audio product analysis and strategy
• Content management schedule
• Brand editorial voice
• Brand audio voices
• Script writing
• Selected and co-directed voice talent
• Naming
• VUI strategy and copywriting
• Audio storytelling
• Alexa Echo to Alexa App seamless content
• Wrote hundreds of audio descriptions
• Wrote thousands of keyword utterances, slot values, and sample utterances
• Created templates and keywords for consistent audio description writing
• Created a taxonomy system
• Created metadata keyword search terms
• SEO optimized skill descriptions
• Customer service emails