Baby’s Firsts App helped parents collect and share amazing moments from the first year and automatically transformed them into baby books and more.
Users were sent insight driven photo ideas that coordinated with their baby’s developments and seasonal fun. Through our app, multi-cultural millennial parent’s engaged with us at least eight times a week. Over 3 million photos later, Baby’s Firsts gave us priceless consumer learnings. Engagement, products, and data collecting were the primary focus of the business.
Baby’s Firsts Promo Video
Baby Costumes Witnessed in the Baby’s Firsts App
- Baby John Snow with facial hair. Dire wolf stuffed animal included
- Baby Yoda before there was Baby Yoda
- Baby Cabbage Patch Kid in a box
- Naked baby with pumpkin painted on buns
- Baby Ninja Turtles for days
The PetDays App stood for pet and pet parent happiness. It helped satisfy the needs of millennial pet parents by providing a more emotional way for them to save and share their pet’s moments, milestones, and memories.
Users were sent insight driven, fun photo ideas that coordinated with the pet family’s life. An Instagram like feed in the app connected pet parents and promoted social sharing. Engagement, activation, products, and data collecting were the primary focuses of the business.
Pet Day’s Promo Video
A limited-time partnership with The Kitten Bowl provided a unique entertainment engagement opportunity for us and users.
Event Quest App provided tailored mobile scavenger hunts for events and festivals. Event planners purchased this service to increase event success through millennial participation, onsite engagement, and paid sponsor opportunities.
During an event, users were sent insight driven, gamified notification challenges that connected them to attendees, changed their behaviors, and sent them to specific event locations. Engagement, activation, sponsorship, data collecting, and geolocation were the primary focuses of the business.
KANSAS CITY IRISH FEST QUEST
KC Irish Fest Prompt Challenge Examples
Data Collecting: Who came to KC Irish Fest with you? Take a pic with your fest fam.
Event Information & Education: In Ireland, craic means super fun, an epic good time. Find the word CRAIC somewhere here at Irish Fest. Snap a selfie with it.
Sponsorship & Event Schedule: Flash Point is playing the fest. Catch’em if you can! Snap a selfie while the band’s on stage.
Harvester’s Fed Up Fest Quest
Harvesters Fed-Up Fest Prompt Challenge Examples
Event Information & Education: Reliable vegetables are on the wish list for 52% of Harvesters clients. There’s a very unreliable carrot running around Fed Up Fest! Find it! Get a carrot photo op!
Sponsorship and Specific Location: Have you let Street Tacos into your heart? It might be time. Find Iggy’s GreenGo and pic the food truck goodness.
Activating Behaviors & Inspiring Social Media Shares: Teamys! Find the nearest Fed Up Fest logo. Make hearts with your hands near the logo or give it the thumbs up. Snap a pic of your handy work.
Aiming to reduce consumer barriers around mailing, I co-invented Hallmark Digital Postage. This patent-pending, U.S. Postal Service approved app allows Hallmark consumers to always have a stamp when they need it most. Users simply download the app, scan the pre-printed code on the card envelope, pay digitally then put their card in the mail.
No Stamp? No problem.
Link to app store description: https://apps.apple.com/us/app/hallmark-digital-postage/id1450038754
My App Skills and Experience
- Insight development
- Research and user testing
- Editorial direction and content strategy
- Content management schedule
- Brand voice
- Wrote product and social shares
- Naming
- UX Copywriting
- Business development
- Data analysis
- Photo analysis
- Engaged Geolocation
- Wrote over user prompt notifications
- Prompt engagement strategy
- Created a taxonomy system
- Created metadata keyword search terms
- Wrote SEO optimized app store descriptions
Stephanie Farris Young 